CMG Financial

CMG Financial

Rapid Deployment for Website Drives Market Share

Business Channel

When Fannie Mae and Freddie Mac awarded CMG Financial an 18-month exclusivity window to go to market with their crowd-sourced, home down-payment solution (homefundit), the CIO, Paul Akinmade knew he had to get the technology platform to market as quickly as possible to maximize their time in market without competition. 

Why Elevate Digital

Elevate Digital was able to help negotiate the Sitecore platform license on behalf of CMG as well as deploy an MVP-led Sitecore team of on-shore and off-shore software developers.

Tech Platforms

    1. Sitecore Web Content Management System
    2. Native iOS/Android Mobile App
    3. Salesforce CRM

Outcomes

  • CMG saved over 30% on the software platform
  • Phase 1 went live in 8 weeks from project kickoff, saving 16 months of market exclusivity
  • CMG generated over $1.2M in incremental revenue from the program in the first quarter of launch