Global Implementation of Salesforce Sales, Marketing, and Service Clouds

Business Channel

Primo Water is composed of acquisitions and divestitures of more than 20 major brands globally and needed to standardize processes for sales, marketing, and customer support. They also wanted to deploy an enterprise platform centered around a marketing leading CRM solution to manage all of their brands under the Primo label.

Why Elevate Digital

Elevate Digital is one of the top Salesforce resource partners in North America and was able to help Primo deploy an “Insourced” model that CIO William Jamieson was advocating. The blended project team enabled Primo to leverage internal resources heavily while getting highly experienced Salesforce resources to direct their teams and drive the overall Discovery and Implementation process.

Tech Platforms

    1. Salesforce Sales, Marketing and Service Cloud
    2. Oracle CRM and Microsoft Dynamics migrations


  • Primo saved more than 35% on Discovery and Implementation Phase 1 from estimates Salesforce provided.
  • Three Elevate Digital team members will transition during Implementation into full-time Primo employees keeping knowledge in-house.