Duration : 3 weeks
Customer Experience Vision & Value
Target Stakeholders:
- VP of Sales
- Chief Marketing Officer
- CRM Program Manager
- IT Director
Week | Activities | Deliverable |
---|---|---|
1 | – Map key customer data sources (Dynamics 365 Sales, marketing lists, support cases) into Customer Insights • Data Prep & Ingestion – Cleanse and import sample dataset into CI | Data Alignment & Ingestion Summary – Data quality report |
2 | – Build segments, customer profiles, and predictive scores in CI • Scenario Definition – Co-create 3 sales scenarios that use CI insights (e.g., next‑best offer) | Insights & Scenarios Deck – Scenario storyboards |
3 | – Configure Dynamics 365 Sales to surface CI profiles, scores, and recommended actions via Copilot • Live Demo & Feedback – Deliver interactive session to stakeholders and refine based on feedback | Demo Environment & Action Plan – Feedback log & next‑steps timeline |
Value Proposition
Empowers executive sponsors with data-backed insights that accelerate stakeholder buy-in, de-risk the migration, and establish a clear, measurable path to AI-driven sale.
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