The Burden of Change
Too often, a shortage of in-house resources leads to overburdened employees, diminished engagement, and poor outcomes. Whether it is the growth and demand of modern technologies, changing customer needs, or human resource challenges, companies struggle with successfully and efficiently mee
Salesforce launches its Customer Data Platform
Last week Salesforce announced the upcoming general availability of Digital 360, their entry in the Customer Data Platform market. The CDP market has grown increasingly saturated over the last few years with each of the major Marketing Technology providers having thrown their hat